WHO WE ARE
At Integrated Niche, we understand that change is not always easy. Our team has over 20 years of global marketing and finance experience helping small and mid-size companies anticipate industry trends and adjust in order to stay globally competitive. We are experienced and certified in Agile and Design Thinking, bringing an innovative approach to marketing and customer experience. Our team is very data-driven, focused on delivering the best return on investment.
We have successfully helped both for-profit and not-for-profit organizations connect with global B2B and B2C audiences, dramatically increasing acquisition, engagement and retention.
Our team of experts is ready to help you thrive. Give us a call today to set up your first free consultation.
RENATA LIMA LERCH
Chief Strategy and Marketing Officer
Renata is a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia and Australia. She has also created transformational customer engagement initiatives for both B2B and B2C environments, delivering outstanding growth results.
Renata is a published author and speaker, specialized in global market development. She holds multiple certifications in Agile and Design Thinking.
Chief Financial Officer
Gary has over 20 years of international finance experience, mostly in leadership roles at GE, Arrow Electronics and other organizations in tech. He has worked across multiple finance functions creating and implementing innovative strategies and operations. His expertise encompasses numerous international corporate functions, including capital markets, foreign exchange / commodity / interest rate risk management, M&A analysis, funding and integration, cash and liquidity management, bank relationship management and treasury systems.